The Dodge Challenger has shown the best sales growth in the first two months of the year, heading up the muscle car charge.
Although Mopar has been regularly in the third spot in the overall muscle car sales charts, they grew 8% more than the first two months of 2015. In comparison, the Ford Mustang and Chevrolet Camaro sold more, but the Mustang only grew by 2.5% and the Camaro by 3%.
It’s unlikely that the Dodge Challenger and Charger will outsell the Mustang or Camaro in total units, but that isn’t the point for the limited-edition cars.
Some of the success was due to the 2015 upgrades to the Challenger, with small design changes and the most powerful engine line-up, up to now.
All this added up to 66,365 units sold in 2015.
As the next generation of Dodge Challenger is expected in 2018, there could be more limited editions, building on the already successful Hellcat, but for now, the Dodge Challenger and the Charger are revitalizing the muscle car market, reminding everybody there truly is no replacement for displacement.